Archive for 2010

Meantime in Greenwich

It has just been announced that following a competitive tendering process, Minale Tattersfield has been appointed to the design roster of the National Maritime Museum. Situated within the Greenwich World Heritage Site, this is the largest maritime museum in the world and one of the top visitor attractions in the UK.

The National Maritime Museum is developing an ambitious four year plan that will see the redevelopment of the existing heart of the Museum and its surrounding galleries as well as the initiation of a regular programme of major temporary exhibitions.

Marcello Minale, Managing Director of Minale Tattersfield and Partners says: “We are truly honoured and excited to have been appointed to the NMM roster of this great museum and we look forward to working with the team at NMM”.

To find out more about Minale Tattersfield click here:
http://www.minaletattersfield.com/

National Horseracing Museum

The National Horseracing Museum is moving to the palace of Charles II in Newmarket. We have completely redesigned the layout and exhibits with a large number of objects in showcases and a small amount of audio visual and on screen interactive material. We are lead consultants and provide 3D and 2D design, branding and project management. The museum interweaves the history of horseracing, breeding and training and the life of jockeys. 

Thiepval Museum and Visitor Centre

The Museum is located adjacent to the Lutyens Memorial in Northern France, erected in memory of over 72,000 British and Commonwealth troops missing in action as well as the graves of 600 British and French war dead. It is designed to give those who visit the context and understanding of all who died in the Battle of the Somme. We were the lead consultancy and provided all 3D design and layout as well as project management, film making, and graphics. There is a small amount of objects in glass cases and a large amount of graphic and audio visual interpretation.

Hayward Gallery – Undercover Surrealism

The Undercover Surrealism exhibition at the Hayward gallery was the first major survey of DOCUMENTS, the radical surrealist magazine published in France in 1929 and 1930, and edited by the avant-garde philosopher and novelist Georges Bataille. DOCUMENTS combined an eclectic mixture of art, archaeology, ethnography and popular culture, drawing in many of the greatest writers, poets and artists of the time, including Carl Einstein, Robert Desnos, Pablo Picasso, Joan Miró and André Masson.

The aim of the design was to recreate Bataille’s two-dimensional and monochromatic vision in a glorious technicolour pop up show, bringing together much of Document’s original material in order to create a three-dimensional vision of surrealism. The layout and the exhibition’s structure with walls punctuated with openings, created unexpected views and vistas that encouraged the viewer to really look. This was a full-frontal assault on the senses, intended to bring DOCUMENTS to life. We designed the layout, the interior architecture, the showcases and the display.

Museum to the Memory of the Camp of Drancy

Drancy outside Paris was established by the Germans in 1941 as an internment camp for Jews prior to deportation. We are lead agency providing both 2D and 3D design and project management. The exhibits shows statements from survivors, portraits of the victims. A feature is the frosted glass walls behind which are portraits of the victims, these walls representing enlightenment and the expression of truth. 

Porthcurno Telegraph Museum


From 1870 to 1970 Porthcurno was the hub of international cable communications. During World War II Cornish miners dug secret tunnels to house the entire telegraph operations underground in order to secure them from enemy attack. The centre was subsequently classified as a heritage site and granted lottery funding to enable the tunnels to be restored and converted into a museum, part of which houses the Cable & Wireless collection of historical communication equipment.

We were the lead consultants providing concepts, feasibility study and fundraising presentation followed by design of gallery, exhibition layout, display structures and showcases, interactive design, and graphics. We then provided the 3D detail package, tender documentation, project management, cost control, risk assessment and health and safety and supervision of production and installation.

The Refinery

The Refinery is London’s premier one-stop grooming emporium for men. Barbering, skincare and treatments are available in its two retreats in Mayfair and in Harrods in Knightsbridge. Combining the comfort and atmosphere of a gentleman’s club with the vitality and sense of well being of a health spa, The Refinery provides an environment for relaxing, unwinding and revitalising.

Minale Tattersfield created the name and the identity and designed the interior for the original premises in Mayfair. The materials used were natural and traditional but given a contemporary twist. Dark oak doors, marble floors, granite tiling and stone coloured grey or deep blue walls work together to create a space which is stylish and luxurious.

Imperial War Museum

The Museum has the difficult task of shedding light on the grim art of war while avoiding being seen to celebrate it. Minale Tattersfield was commissioned to create a new identity for the Museum which would convey its purpose while taking account of the wider considerations.

A symbol was created which incorporates the initials W and M in the form of searchlights against a background of land, sea and sky. This identity is not only implemented across murals, promotional literature and posters but is also modified for special events such as VE and VJ day.

Signs were designed for different parts of the museum such as the shop and café and a wayfinding system was developed. We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly throughout.

Royal Armouries Museum

Minale Tattersfield designed the visual identity and the signage for the Royal Armouries Museum in Leeds. The identity is based on the horned helmet , the remains of a suit of armour belonging to Henry VIII.

Visitors are directed around the galleries by huge banners hanging from the very high ceilings to the floor and ranging along the length of the internal street. Directions are in the form of gigantic open books made of laminated beech and standing on a tripod inspired by Renaissance carpentry.

We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly and consistently throughout.

British Museum – Parthenon Gallery

Our senior designer Graham Simpson left Minale Tattersfield in 1993 to work full time as an exhibition designer at the British Museum and worked there for five years. He later rejoined Minale Tattersfield where he now leads our team of interior designers. Graham says, “Working for one of the world’s major museums  for five years has added immeasurably experience in the processes and management skills required when working with priceless works of art and cultural heritage”.

In the following major exhibition Graham and his team designed the layout, the interior architecture, the showcases and the displays.

The Parthenon Gallery comprises two separate rooms providing an introduction to the Parthenon. One room displays original stone fragments with an AV presentation on the construction methods including a realistic walk-through of the interior. There is a full size reconstruction of one corner of the Parthenon, using one of the original stone columns. 

The second room is specially designed to accommodate disabled visitors, employing a number of hands on sensory experiences to explain the design of the frieze and the building’s decorative details. A special graphic system was developed to provide visually impaired visitors the opportunity to understand the detail of the perimeter frieze, parts of which they can touch. 

British Museum – Greek Bronze Age

During the early part of the Greek Bronze Age, the people of the Aegean islands known as the Cyclades began to produce items made from copper, silver, lead and fine white marble.

The Mycenaean period of the later Greek Bronze Age was viewed by the Greeks as the 'age of heroes' and perhaps provides the historical background to many of the stories told in later Greek mythology, including Homer's epics.

We designed the layout of the gallery chronologically to enable the visitor to travel through 1700 years of early Greek history. For the interior architecture we used natural stone for the floors and plinths to reflect the building materials used in the great palaces and civic architecture. We designed the showcases to display the pottery, bronzes and stone vases of the period.

British Museum – Mysteries of Ancient China

In the following major exhibition for Mysteriers of Ancient China, Graham Simpson, Minale Tattersfiled's senior exhibition designer created and designed the layout, the interior architecture, the showcases and the displays. This was The British Museum’s largest and most successful exhibition since Tutankhamen and achieved critical acclaim and a Design Week Award.

The unique collection of recent tomb discoveries, ranging from small pieces of jewellery to large bronze and terracotta castings, were being shown outside China for the first time. The exhibition covered the period from about 5000BC to the end of the Han Dynasty in 200AD.

Traditional Chinese architecture linking public and private space with courtyards and openings in structures influenced the orientation of the layout and the design, enhancing the visitor’s appreciation of the objects on show. 

British Museum - Vases & Volcanoes

In the following major exhibition for The Britsh Museum, Minale Tattersfield's exhibition designers created and designed the layout, the interior architecture, the showcases and the displays for the private collection of Sir William Hamilton.

Sir William Hamilton’s collection, was formed whilst he was the ambassador in Naples during the 18th century. The collection included objects from the ancient past, Greek and Roman, as well as natural specimens from the slopes of Mt Vesuvius. The exhibition bought together this substantial collection as a celebration of the period and the life and times of Sir William.

The visitor was transported back into the period of the 'Grand Tour' with the staging of the exihibition in a setting of 18th century interior design, using architectural forms, detailing and colours evocative of the period.

Science Museum - Launch Pad

Launch Pad is the most visited gallery in the Science Museum and offers a real hands-on way to experience a variety of mechanical and scientific activities. Children can play with a two way mirror, check out electrical currents, spin on a platform to experience centrifugal force, walk along a suspension bridge, pump water into a high level cistern, move grain around a circuit with cogs, wheels and pulleys and project their voice across the gallery with giant sound dishes.

We were the lead consultants and designed the layout, display structures, interiors, display cases and the outward appearance of the interactive exhibits.

Science Museum – Space Gallery

The gallery was created to update the story of space exploration including the latest technical development in long distance space probes. A circular imprint in the floor traces out the diameter of an Apollo rocket with an actual propulsion unit displayed nearby. Large space vehicles previously held in storage were put on display for the first time, suspended from the upper floor slab in a setting which was designed to represent a space highway. A new interactive mission control centre with roll playing activities such as ‘launch a rocket’ were formed in the centre of the gallery.

We were the lead consultants and designed the layout, display structures, interiors, display cases and the outward appearance of the interactive exhibits.

London Transport Museum

As part of the refurbishment programme for the London Transport Museum, Minale Tattersfield was asked to design a new identity and signage. The idea was to create an identity that would evoke the classic London Transport identity and commemorate the relationship between a great urban transport system and the people using it – past, present and future.

The symbol that we designed showed three different ages of London Transport travel. From a top hatted Victorian gentleman to a modern passenger, speed is communicated through movement lines which increase through the ages. We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly and consistently throughout.

Corney & Barrow

Having heard of the success of our interior design at The Square, Corney & Barrow commissioned us to design several of their wine bars. They wanted a fresh, contemporary, stylish and elegant look and a departure from the designs of their other outlets.

Altogether we have designed seven wine bars and although they are part of a chain we have been able to give each one a unique look and character, using natural materials and warm tones of colour to create a relaxed and mellow atmosphere.

The Square

The Square was opened in London in 1991 by owner and chef, Phillip Howard and since then it has been rated consistently as one of the top restaurants in London.

We designed the interior, comprising bar, restaurant and private dining room, to be elegantly refined rather than overstated, in order to provide a relaxed and comfortable dining experience.

Eureka! The National Children’s Museum

Eureka! Is the award winning museum and charity based in Halifax, West Yorkshire. Everything in the museum has been designed to inspire children to find out about themselves and the world around them through hundreds of hands-on exhibits.
 
We designed  a world for children where they could take on adult roles whilst learning about science, society, commerce and work. The gallery is a small working town with a house, shop, post office, bank, factory and garage all set around a town square complete with fountain and excavations exposing an area below ground level. The house has been de-constructed to expose its construction and all tits services such as water supply and drainage. It also contains a working kitchen for cooking activities. Children can dress up and work in the shop, factory or bank, service a model car, deliver the post or explore the structures and buildings, both above and below ground. 

Gunwarf Portsmouth – Offices and marketing suite for Berkeley Homes

The interior was designed to be a show place in which this prestigious development could be marketed and secondly to be  an office for the sales staff and project management team.

The development is on the waterfront in Portsmouth and the marketing suite was designed to highlight the panoramic views over the Solent to the Isle of Wight. The visitor entered into the marketing suite via a long corridor which enhanced the vistas and views of the surrounding seascape.

The leather panelled walls were curved to represent the shape of waves and also echoed the organic shape of the building. A monitor showing CGI’s of the development was set within a glass clad column. A model of the development floated on a circular, internally  illuminated plinth.
 
Other areas we designed included private offices, meeting rooms, kitchen and toilets.

Grosvenor Waterside Chelsea – Offices and marketing suite for Berkeley Homes

The interior had a dual purpose, firstly to provide a show place in which this prestigious development could be marketed and secondly as an office for the sales staff, project management and the team running the construction.

The development is the largest art installation in the world and the massive wall within the marketing suite, punctuated with openings represented the strong positive and negative forms contained within the new building design. It also served a break between the reception area and the presentation suite, containing an audiovisual display and model of the development.

Other areas we designed included private offices, meeting rooms, kitchen and toilets.

Wild Bean Café

Minale Tattersfield provides design services for BP’s network of petrol stations and convenience stores across Europe. As part of this remit we have worked on a number of design projects for Wild Bean Café, the quick service coffee shops situated inside the convenience stores.

A new departure for Wild Bean Café has been a stand alone café situated at the entrance to the Portsmouth ferry port. We provided designs for this first outlet of its type. Another stand alone outlet, designed by Minale Tattersfield has been installed at BP’s office complex at Sunbury.

Whitewater, Newbridge Ireland – Offices and marketing suite for Balleymore Estates

The interior was designed to be a show place in which this prestigious retail development could be marketed and secondly to be an office for the sales staff, project management and the construction team.

The walls in the entrance leading to the reception area were clad in back illuminated blue glass. The reception desk was also clad in illuminated blue glass. Light boxes containing images of the development were set within the walls.

A showroom contained an exhibition of the development including a back projection screen. Other areas we designed included private offices, meeting rooms, kitchen and toilets.

Mantero - Bespoke design

Minale Tattersfield was asked to update the existing exhibition stands for the Italian silk fabric manufacturer, Mantero Seta. There were two projects working side-by-side, for the men’s silk accessories, which needed to be mobile and flexible to be used at three different events each year in Italy and Germany. The other was for their silk fabric divisions, to be shown at the Premiere Vision fair in Paris twice a year.

Our solution was to create ‘Galleria Mantero’ a gallery of the brands under a Mantero umbrella. For the silk accessories at Pitti in Florence the ‘Galleria Mantero’ solution promoted the brands, such as Gianfranco Ferre, Kenzo, Paul Smith and Donna Karan, for which Mantero is a supplier treating them as guest artists in the space. Items representing the range revealed from behind concealed wall panels to add theatre and complete the sales experience.

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Motorola - Big news at SMAU

Minale Tattersfield was asked to create an environment for Motorola's 700 sq. m stand at the Office Machinery and Equipment Exhibition SMAU 2000 in Milan that would promote the four main market segments of their new WAP mobile phone range.

The stand was also to promote their new technology initiatives and their business infrastructure systems, and to include a bar area and private office spaces.

Our solution used 4 large cones of light abstracted from the Motorola 'M' logo and suspended from the ceiling to highlight 4 areas of the stand forecourt, representing Motorola's home and family, business, youth and high end market areas.

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Manicure Express - The fast beauty service

Manicure Express, ME for short—a name chosen deliberately to work in a multilingual environment—represents a new concept in nail care in Russia.

A service aimed at middle-income women who prefer to simply show up rather than make a traditional appointment, the brand is modern and friendly, and decidedly mass-market, although outlets are located in upmarket malls, airports, and other high-traffic areas.

The colors are vibrant, to communicate quickly in cluttered environments, and the simple, European-feel graphics allow for easy extension into personal-care product ranges.

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