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The Refinery

The Refinery is London’s premier one-stop grooming emporium for men. Barbering, skincare and treatments are available in its two retreats in Mayfair and in Harrods in Knightsbridge. Combining the comfort and atmosphere of a gentleman’s club with the vitality and sense of well being of a health spa, The Refinery provides an environment for relaxing, unwinding and revitalising.

Minale Tattersfield created the name and the identity and designed the interior for the original premises in Mayfair. The materials used were natural and traditional but given a contemporary twist. Dark oak doors, marble floors, granite tiling and stone coloured grey or deep blue walls work together to create a space which is stylish and luxurious.

Friday, 30 April 2010 | Posted in , , , | 0 Comments

Imperial War Museum

The Museum has the difficult task of shedding light on the grim art of war while avoiding being seen to celebrate it. Minale Tattersfield was commissioned to create a new identity for the Museum which would convey its purpose while taking account of the wider considerations.

A symbol was created which incorporates the initials W and M in the form of searchlights against a background of land, sea and sky. This identity is not only implemented across murals, promotional literature and posters but is also modified for special events such as VE and VJ day.

Signs were designed for different parts of the museum such as the shop and café and a wayfinding system was developed. We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly throughout.

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Royal Armouries Museum

Minale Tattersfield designed the visual identity and the signage for the Royal Armouries Museum in Leeds. The identity is based on the horned helmet , the remains of a suit of armour belonging to Henry VIII.

Visitors are directed around the galleries by huge banners hanging from the very high ceilings to the floor and ranging along the length of the internal street. Directions are in the form of gigantic open books made of laminated beech and standing on a tripod inspired by Renaissance carpentry.

We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly and consistently throughout.

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London Transport Museum

As part of the refurbishment programme for the London Transport Museum, Minale Tattersfield was asked to design a new identity and signage. The idea was to create an identity that would evoke the classic London Transport identity and commemorate the relationship between a great urban transport system and the people using it – past, present and future.

The symbol that we designed showed three different ages of London Transport travel. From a top hatted Victorian gentleman to a modern passenger, speed is communicated through movement lines which increase through the ages. We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly and consistently throughout.

Wednesday, 10 March 2010 | Posted in , , , , | 0 Comments

Wild Bean Café

Minale Tattersfield provides design services for BP’s network of petrol stations and convenience stores across Europe. As part of this remit we have worked on a number of design projects for Wild Bean Café, the quick service coffee shops situated inside the convenience stores.

A new departure for Wild Bean Café has been a stand alone café situated at the entrance to the Portsmouth ferry port. We provided designs for this first outlet of its type. Another stand alone outlet, designed by Minale Tattersfield has been installed at BP’s office complex at Sunbury.

Wednesday, 10 February 2010 | Posted in , , | 0 Comments

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