Minale Tattersfield Museums

Drancy outside Paris was established by the Germans in 1941 as an internment camp for Jews prior to deportation. We are lead agency providing both 2D and 3D design and project management. The exhibits shows statements from survivors, portraits of the victims. A feature is the frosted glass walls behind which are portraits of the victims, these walls representing enlightenment and the expression of truth. 

Minale Tattersfield was asked to create an environment for Motorola's 700 sq. m stand at the Office Machinery and Equipment Exhibition SMAU 2000 in Milan that would promote the four main market segments of their new WAP mobile phone range.

The stand was also to promote their new technology initiatives and their business infrastructure systems, and to include a bar area and private office spaces.

Our solution used 4 large cones of light abstracted from the Motorola 'M' logo and suspended from the ceiling to highlight 4 areas of the stand forecourt, representing Motorola's home and family, business, youth and high end market areas.

A service aimed at middle-income women who prefer to simply show up rather than make a traditional appointment, the brand is modern and friendly, and decidedly mass-market, although outlets are located in upmarket malls, airports, and other high-traffic areas.

The colors are vibrant, to communicate quickly in cluttered environments, and the simple, European-feel graphics allow for easy extension into personal-care product ranges.