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Royal Armouries Museum

Minale Tattersfield designed the visual identity and the signage for the Royal Armouries Museum in Leeds. The identity is based on the horned helmet , the remains of a suit of armour belonging to Henry VIII.

Visitors are directed around the galleries by huge banners hanging from the very high ceilings to the floor and ranging along the length of the internal street. Directions are in the form of gigantic open books made of laminated beech and standing on a tripod inspired by Renaissance carpentry.

We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly and consistently throughout.

Friday, 30 April 2010 | Posted in , , , , , | 0 Comments

London Transport Museum

As part of the refurbishment programme for the London Transport Museum, Minale Tattersfield was asked to design a new identity and signage. The idea was to create an identity that would evoke the classic London Transport identity and commemorate the relationship between a great urban transport system and the people using it – past, present and future.

The symbol that we designed showed three different ages of London Transport travel. From a top hatted Victorian gentleman to a modern passenger, speed is communicated through movement lines which increase through the ages. We also designed a suite of literature and produced a guidelines manual to ensure the identity was applied correctly and consistently throughout.

Wednesday, 10 March 2010 | Posted in , , , , | 0 Comments

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