Minale Tattersfield Museums

Minale Tattersfield was asked to update the existing exhibition stands for the Italian silk fabric manufacturer, Mantero Seta. There were two projects working side-by-side, for the men’s silk accessories, which needed to be mobile and flexible to be used at three different events each year in Italy and Germany. The other was for their silk fabric divisions, to be shown at the Premiere Vision fair in Paris twice a year.

Our solution was to create ‘Galleria Mantero’ a gallery of the brands under a Mantero umbrella. For the silk accessories at Pitti in Florence the ‘Galleria Mantero’ solution promoted the brands, such as Gianfranco Ferre, Kenzo, Paul Smith and Donna Karan, for which Mantero is a supplier treating them as guest artists in the space. Items representing the range revealed from behind concealed wall panels to add theatre and complete the sales experience.

Minale Tattersfield was asked to create an environment for Motorola's 700 sq. m stand at the Office Machinery and Equipment Exhibition SMAU 2000 in Milan that would promote the four main market segments of their new WAP mobile phone range.

The stand was also to promote their new technology initiatives and their business infrastructure systems, and to include a bar area and private office spaces.

Our solution used 4 large cones of light abstracted from the Motorola 'M' logo and suspended from the ceiling to highlight 4 areas of the stand forecourt, representing Motorola's home and family, business, youth and high end market areas.